外贸从业人员电子邮件运用宝典（5）

mikema

How NOT to do E-Mail Marketing
怎么样才不会搞砸Email营销
(1).One thing that you do not want to do, never ever, is send a sales e-mail message to someone who has not asked for it. It is one of the worst things you can do.
(1).无论如何不要给一个你没有征得同意的客人发信，这是再糟糕不过的事情！
(2).It"s very tempting to do. You find the e-mail address of a company that might be interested in your product and you say to yourself, "I"ll send them an e-mail. What do I have to lose". The answer is that you have a lot to lose.
Sending a sales e-mail message to someone who did not ask for it called "SPAM". It is considered a very unprofessional and rude thing to do. SPAM messages are hated by everyone. It is the most offensive and at the same time least effective way to market on the internet.
(2).要将事情搞砸总是非常容易的。有一天你发现了一个公司邮箱地址，然后对自己说他们也许会对你的产品感兴趣：“呃不错。好，给他们发一封邮件吧，不成也没什么损失。” 其实你可以失去的东西很多。发给一个没有征得同意的人的邮件叫做“垃圾邮件”。这是非常不专业和不礼貌的行为。“垃圾邮件”是人们深恶痛绝的，因此，这也是最粗暴同时也是效率最低的网络营销。
(3).In short, sending SPAM e-mail messages is not an effective way to sell your products. It"s a waste of your time and that of the person who gets your unwanted message.
(29).简单的说，发垃圾邮件不是有效的营销手段，这是浪费时间，而且浪费的是两个人的时间：你自己的和莫名其妙收到你邮件的那个可怜虫的！
(3).But there is something even worse. Sending SPAM sales messages gives your company a very bad reputation. You become a "SPAMMER" and buyers around the world hate spammers.
(30).比这更糟糕的是：发送“垃圾邮件”对你的公司声誉是很大的伤害。而你也就成了“垃圾邮件制造者”，全世界的公司都会讨厌你。
(4).It"s this simple. Sending e-mail messages to buyers who have asked for it can be very effective. Sending SPAM e-mail message to people who have not asked for is ineffective and destroys your company"s reputation. Please, don"t send SPAM.
(4).由此可见，给那些你征求过意见的客人发邮件才是有效的。发垃圾邮件是无效而且是有害的，所以，请不要发垃圾邮件。