外贸从业人员电子邮件运用宝典（6）

mikema

Do"s and Do nots of an E-Mail Message
Email 推广的“要”与“不要”
(1).Do make sure you have permission to send that person the message.
(1).发邮件前要得到对方的允许。

(2).Do make the message interesting.
(2).邮件内容要有趣，吸引人。

(3).Do have a message at the end of the message telling the buyer what to do if he/she does not want to get your messages anymore.
(3).在邮件的最后要附上一段，告诉别人如果不再想收到你的邮件该怎么做。

(4).Do keep your e-mail message short. No one wants to read a long message. Give the highlights and direct the buyer to your web site for more details.
(4).邮件要短。没人喜欢看冗长的邮件。弄些超链接让客人直接点进你的公司网站了解更多信息。

(5).Do answer all e-mail messages in one business day or less.
(5).客人的邮件一定要在一个工作日内回复。

(6).Do use e-mail addresses that identify your company and the department. Examples are "export@goldentextile.com"
(6).一定要用可以区分你的公司和部门的专用企业邮箱。

(7).Don"t ever, ever send SPAM.
(7).绝对不要发垃圾邮件。

(8).Don"t use all capital letters. It looks like you are shouting or yelling and is rude.
(8).不要全用大写的字母写邮件，这让人感觉你在大叫或者在吼，还很粗暴。

(9).Don"t use abbreviations. It"s considered lazy. Buyers do not like to do business with lazy people. The question is, if this exporter is so lazy that he writes "B. Rgds" instead of "Best Regards" is he also too lazy to make a good product.
(9).不要用缩写。这是懒惰的表现。客人不喜欢和懒人做生意。他们会想：出口商居然懒到用 B.Rgds 代替 Best Regards, 那么他们肯定也会懒得去做一个好产品。

(10).Don"t use free e-mail addresses. They are not trusted. Examples are goldentextile@yahoo.com.
(10).不要用goldentextile@yahoo.com之类的免费邮箱。不安全。

(11).Don"t make the sender guess where the e-mail is going. For example, with webmaster@goldentextile.com the message could be going anywhere in the company. Buyers like to know where the message is going. Always have specific addresses like "sales@goldentextile.com".
(11).不要让你的客人去猜他们的回复会发到哪儿去。例如，如果用webmaster@goldentextile.com，那么邮件就有可能被公司的任何部门接收，客人想知道谁收到并且负责处理他们的邮件，一定要用[email=sales@goldentextile]sales@goldentextile[/email]的邮箱。

(12).Don"t use different colors and different font sizes on your message. It"s considered childish and unprofessional. Use one size and all black.
(12).邮件中不要出现彩色字和艺术字，这是幼稚和不专业的表现，通篇用一个字号和黑色。

(13).Don"t use a colored background. Again, it"s considered unprofessional. In addition, they can be hard to read. Always use a white background with black text.
(13).不要用黑色背景（黑底白字），这同样是不专业的表现，而且阅读起来很困难，坚持用白底黑字。